Strategic Thinking for Powerful Kitchens
A kitchen company steeped in 100+ years of handcrafted tradition and sophisticated style wants a strategic refresh in advance of its revolutionary appliance launch.
BlueStar’s fully responsive website reflects the distinctive performance and design that makes their high-end kitchen appliances world-class.
BlueStar’s previous site mired the high-end appliance brand in the past. It felt out-of-sync with the cutting-edge performance and style professional chefs and designers celebrate in the product. BlueStar recruited Voltage for a strategic transformation of its web presence rooted in extensive analysis, testing, content audits and improved brand positioning.
Voltage delivered, evolving the project into an elegant, responsive digital experience. They built a highly visual, interactive site incorporating world-class photography and video features. A build-your-own customization application required the integration of multiple new technologies in innovative ways by Voltage developers.
The updated events section allowed the client to make on-the-fly changes to its numerous demo days and showcase events around the country. Voltage also created a launch campaign for BlueStar’s new high-end refrigerator to dovetail with the website revamp and e-commerce platform migration.