The Soda Academy

Drive Responsively

Before BMW even released its much anticipated, innovative and luxurious BMW 7 Series, the story of the leading luxury sedan began unfolding through the launch of a responsive digital experience.

The story of this flagship series is one of intricate detail, unmatched innovation and triumph over time. As such, the all-new BMW 7 Series quickly became the leading luxury sedan in its segment.

The story began weeks before the unveiling of the series. The first chapter focused on the intricate craftsmanship that went into the creation of the BMW 7 Series, from the concept sketches to the selection of the leather to the hand-woven piping on the seats.

The plot thickened in the second chapter, with a focus on the revolutionary technology that truly differentiates the series from the competition. BMW revealed the innovations that put the BMW 7 Series at the head of the pack in terms of comfort, luxury, safety, performance and sheer driving pleasure.

In the third chapter, the curtain is raised and the most luxurious sedan of its segment is revealed in a series of short vignettes.

The result was an elegant, fully responsive digital experience, which allowed users to discover the all-new BMW 7 Series on their platform of choice.