Wildlife Conservation Society
By crafting a new brand aesthetic and building a custom CMS, a forward-thinking digital agency in North America provided the Wildlife Conservation Society (WCS) with a comprehensive digital platform that helped advance its ambitious global mission.
To help showcase WCS’s global mission and raise its profile as a world-class conservation organization, Viget created a brand new digital hub for the organization (WCS.org). As a best-in-class example of excellence in design, development and collaboration, the new site embodies WCS’s mission to protect the world’s wildlife and wild places.
In previous engagements with WCS, Viget introduced a bold new direction for photography and design, in addition to redesigning five of their zoo facility sites. This year, the partnership allowed them to bring WSC.org under the same custom CMS platform as the zoo sites, enabling the organization to keep content timely, relevant and centralized across multiple sites.
Viget’s design approach addressed WCS’s need to represent the very diverse aspects of the organization and cater to multiple target audiences. The customized pages speak to individuals, attract supporters, and prompt action. Despite its versatility and flexibility, the content management system is extremely easy to use and administer.