Moutai – The most sought-after premium liquor brand you’ve never heard of
Introducing the world’s the most sought-after premium liquor brand to the West.
Few in the west have tried or even heard of Moutai, one of the most valuable liquor brands in the world. As the official National drink of China, Moutai has been the favorite drink for billions of Chinese all around the world but has yet to go mainstream in the western market. The1stMovement was tasked to introduce the unique experience of Moutai, starting with a targeted, digital-focused campaign in the City of Angels. At the heart of the campaign is http://www.themostsoughtafter.com, a story-telling web experience visualizing the romance and rich history of Moutai and its influence on the world.