The Soda Academy

The Financial Times

The Financial Times is one of the world’s best known and most respected news publications.

Red Badger was approached following their involvement in the Financial Times Creative Summit – an initiative to solve problems around the decline of advertising revenues and readership for the publishing industry.

There were two overarching aims to solve via the partnership:

Delivery – develop and deliver the next generation homepage including the successful integration of UX and design across all other streams.

Strategy – coach and support creative team strategy across the entire online product portfolio.

Creating lasting change was central to Red Badger’s work with the Financial Times. Arriving at an approach through close collaboration with the senior management team in a controlled and carefully considered way ensures that the gradual cultural shift in working practices an approach to Lean UX and Agile Design is not short lived.

The Financial Times now employs a product development methodology which puts a Lean UCD (User Centered Design) process at the heart of everything it does/