Kenneth Cole tasked Ready Set Rocket to help build awareness and drive sales for the launch of Mankind by Kenneth Cole.
Informed by consumer trends, Ready Set Rocket brought the essence of the modern man to life. They explored marketing innovation within the digital space and developed an integrated campaign that enabled stylish, tech-savvy men to experience, embody and honor the evolution of mankind.
Through a “21 Days, 21 Deeds” activation, RSR encouraged men to complete and document small acts of kindness on Twitter and Instagram for the chance to win a $1,000 Kenneth Cole toolkit. A Men’s Health “Ultimate Guy Search” cover contest further incentivized participation. Travelers and commuters alike engaged with compelling subway ads in New York City. RSR even demonstrated how wearable technology can be used as a force for good by extending the campaign to Google Glass