Australian Brandenburg Orchestra
The Australian Brandenburg Orchestra is one of Australia’s most distinguished classical music orchestras. In 2015, the ABO celebrated its 25th anniversary by setting out to challenge the public’s perception of Baroque music and its relevance to modern life.
Reactive attended ABO performances and immersed its team in the concert-going experience in order to tackle the challenge of conveying the vitality and passion of the stage performance within the digital space. Connecting visitors with the live performance experience was paramount to capture and convey the magic of the ABO across digital channels.
The orchestra wanted to be accessible to everyone. Whether visitors were hearing Handel for the first time, or were avid orchestral aficionados, Reactive needed to deliver an experience that was universally appealing and inspiring.
They started by designing a center-stage digital experience for visitors to the ABO website. Delivering a highly visual, modern and tactile digital experience, Reactive brought the orchestra’s content to the forefront of the site, with a refreshed brand color palette and photographic direction.