Killer Instinct is a fighting video game developed by Double Helix Games, Iron Galaxy Studios, Rare and Microsoft Studios. With an avid and loyal fan base, the opportunity to develop and commercialize premium collectible figures based on the game was clear and compelling.
Creata, one of the world’s largest promotions companies, stepped in, securing the exclusive rights to design and develop collectibles for Killer Instinct and other gaming enterprises.
Creata still needed a strategy and platform to commercialize the collectibles, so the company turned to the connected communications firm Phenomblue to strategize, design and develop a successful e-commerce business.
Through business strategy and planning, Phenomblue developed a scalable retail platform that:
- Provided market validation to help pitch and secure a top-tier client to launch their business.
- Developed a scalable e-commerce solution, dubbed Ultimate Source, which can be leveraged by Creata for future clients and stores.