The Soda Academy

Shopping Insights

A powerful tool to unlock the potential of Google’s shopping search data, helping consumers and retailers.

In today’s connected world, 87 percent of shopping research happens online, yet 92 percent of goods are still purchased in stores. Google wants to help retailers connect with consumers in the moments that matter by making data about local shopping behaviors more accessible and useful.

Shopping Insights unlocks the power of Google Shopping search data for retailers around the country, helping them uncover trends and insights about how consumers shop for the products they carry. Retailers can explore product shopping trends by geography, time of day and device in Material Design-inspired visualizations, and view interactive shopping stories that bring unique data insights to life. By better understanding consumer shopping intent online, retailers can make more informed local merchandising and marketing decisions for their stores.

From the console wars to Halloween costumes, Grow helped uncover some of the most unique stories and shopping trends, introducing retailers to the Shopping Insights tools. For example, a look at two of the top Halloween costumes last year showed that although Minions costumes led in popularity most of the year, Star Wars costumes took the lead when footage of the new movie was released in September.

Shopping Insights lets retailers search over 5,000 different products, with plans to expand the platform to include new products, stories and features in the near future.