Repositioning A Market Leader
A full rebrand and all-new web platform for a market leader looking to shift its target audience and drive conversions.
BeyondTrust is a global cyber security company relied on by corporate and government organizations to shrink points of attack and identify imminent threats. Following a full rebrand, Engine Digital worked with BeyondTrust to recalibrate its brand message and digital experience through an all-new web and mobile platform.
Executing design, UX and development, Engine shifted the website to a more robust content platform for increased user engagement, customer lead generation and conversion. With BeyondTrust’s desire to shift its primary target customer from IT professionals to key decision makers at the C-Suite level, the website’s content strategy emphasized consultative solutions to support sales at the product level.