The Soda Academy

Becker Vision 360

Becker is a beer brand which utilizes packaging innovation as an important part of their advertising efforts.

Electric Factory used Google Cardboard technology to create something that not only transports your favorite beer, but that also transports you to an entirely different place to experience branded 360o videos.

Electric Factory created the first beer packaging that allows you to craft your own VR headset. By following a few simple instructions, the consumer cuts out the packaging, downloads the app and is ready to experience immersive 360o via their own handmade VR headset.