A new website to revitalize e-commerce for a brand with rich American history.
Gitman Brothers is a shirt brand that is synonymous with a rich heritage of American manufacturing. With roots tracing back to the 1930s, Gitman remains one of the few shirt makers with all of their production based in the USA.
Barrel worked with Gitman to enhance their e-commerce experience by redesigning and building a new website on Shopify. The new experience showcases Gitman’s heritage through visual brand storytelling in a fully responsive website. Barrel improved the site structure by reorganizing the product lines and content and also redesigning the made-to-order experience, creating an easy and delightful process for users to follow.