The Soda Academy

MTV Bump

An online-to-broadcast platform that allows users to put their social content on air.

In 1984 MTV was a creative harbor for a generation, an outspoken voice in a fast and irreverent conversation. Today, however, their audience has endless outlets for creativity and expression and no longer turns solely to brands to represent them. MTV needed a new way to engage.

In 2015, MTV International approached B-Reel in search of a new way to connect with its audience. B-Reel decided to try something new: giving the audience control of the network. They created MTV Bump, an online-to-broadcast platform that allows users to put their own social content on air by simply hashtagging #MTVBump or visiting mtvbump.com. Hearkening back to the early days of MTV art breaks, user-generated social content airs in 5-15 interstitial “bumps”.