The Soda Academy

From the SoDA Board Chair

Tony Quin, Chairman of the Board, SoDA & CEO, IQ

Tony Quin

Welcome to the first 2016 edition of The SoDA Report, our organization’s biannual trend publication released in May and December each year.

As The SoDA Report enters its 7th year, it continues to be one of the most viewed digital trends publication in the world, with nearly half a million views and downloads per year. In this latest issue, SoDA’s elite membership, partners and other industry leaders once again provide insight into the latest digital trends and innovations for brands amid the confluence of digital marketing, customer experience and product design.

2016 finds the SoDA organization going from strength to strength. Building on our wildly successful inaugural SoDA Academy in New York last October, we will once again be bringing together director-level leaders from digital agencies around the world for remarkable master-classes and peer-to-peer collaboration on November 14th & 15th in New York City at the Museum of the Moving Image. Find out more about how to qualify for this invitation-only event.

With over 100 handpicked member companies on 6 continents, SoDA remains the preeminent network of digital agencies and creative companies in the world. Membership requires the highest standards of work, innovation, reputation and culture. So much so that only 14% of agencies considered are elected as members. The resulting commitment to leadership and innovation that members bring to SoDA has enabled the organization to continue to grow its influence and value in the digital world.

I hope you find this edition of The SoDA Report valuable and enjoyable. Take the time to explore our primary website at, where you can also sign up for our mailing list and stay informed about what’s coming next from SoDA.

Best wishes,
Tony Quin
Chairman of the Board, SoDA
CEO, IQ Agency